Helping ideas find the people they're meant for.
Most of my career has been spent building the first version of something.
I’ve worked across healthcare, climate, legal, wellness, psychedelics, and emerging technology — helping organizations navigate ambiguity, earn trust, build communities, and create momentum around new ideas.
While the industries have changed, the questions have remained remarkably consistent:
How do people connect?
What inspires participation?
How do ideas become movements?
My path into marketing & strategy wasn't traditional.
Psychology → Community → Strategy
Psychology & Human Behavior
I studied psychology at Arizona State University while immersing myself in personal development communities, workshops, and systems of self-inquiry. I became fascinated by identity, behavior change, belonging, and the invisible forces that shape how people think, feel, and make decisions. Long before I was building brands, I was studying people.
Meditation, Ritual & Facilitation
For nearly a decade, I taught Kundalini yoga and meditation in New York City while exploring ecstatic dance, altered states, group facilitation, and multiple silent meditation retreats. I became interested in how environments, rituals, stories, music, and collective experiences shape behavior and create belonging.
Community Arts & Parade for Love
In 2014, I founded Parade for Love, a community arts project designed to bring practices usually held in private spaces into public life. Over seven years, I produced public gatherings, curated facilitators and artists, and built partnerships around a simple question: How do you turn strangers into participants?
Growth, Partnerships & Emerging Industries
Over the past decade, I've helped organizations launch brands, build communities, create partnerships, and grow audiences, usually when they're entering a new market or building something from scratch. Whether through strategy, partnerships, events, or content, the work has remained consistent: helping ideas find the people they're meant for.
The Future of Belonging
Today, my work sits at the intersection of strategy, community, experiences, and systems thinking. I believe the next generation of brands and movements will be built less through broadcasting and more through connection.
Select Impact
40K+ leads generated, 34.1x ROAS in a regulated category — helped drive an MVP to $4M in funding
50% reduction in customer acquisition cost through full-funnel paid campaigns
50+ community events and workshops, founded and produced over 7 years
20+ partnerships built for a self-founded community brand
Where I come in…
01: Strategic Foresight
Seeing What's Next
What shifts are emerging?
02: Brand & Narrative
Building Trust
How do people make sense of something new?
03: Community & Experiences
Designing Participation
How do people move from audience to community?
04: Partnerships
Building Ecosystems
Who else needs to be involved?
05: Zero → 1
Launching the First Version
How do we move from concept to reality?
06: Growth & Impact