Helping ideas find the people they're meant for.

Most of my career has been spent building the first version of something.

I’ve worked across healthcare, climate, legal, wellness, psychedelics, and emerging technology — helping organizations navigate ambiguity, earn trust, build communities, and create momentum around new ideas.

While the industries have changed, the questions have remained remarkably consistent:

How do people connect?

What inspires participation?

How do ideas become movements?

My path into marketing & strategy wasn't traditional.

Psychology → Community → Strategy

Psychology & Human Behavior

I studied psychology at Arizona State University while immersing myself in personal development communities, workshops, and systems of self-inquiry. I became fascinated by identity, behavior change, belonging, and the invisible forces that shape how people think, feel, and make decisions. Long before I was building brands, I was studying people.

Meditation, Ritual & Facilitation

For nearly a decade, I taught Kundalini yoga and meditation in New York City while exploring ecstatic dance, altered states, group facilitation, and multiple silent meditation retreats. I became interested in how environments, rituals, stories, music, and collective experiences shape behavior and create belonging.

Community Arts & Parade for Love

In 2014, I founded Parade for Love, a community arts project designed to bring practices usually held in private spaces into public life. Over seven years, I produced public gatherings, curated facilitators and artists, and built partnerships around a simple question: How do you turn strangers into participants?

Growth, Partnerships & Emerging Industries

Over the past decade, I've helped organizations launch brands, build communities, create partnerships, and grow audiences, usually when they're entering a new market or building something from scratch. Whether through strategy, partnerships, events, or content, the work has remained consistent: helping ideas find the people they're meant for.

The Future of Belonging

Today, my work sits at the intersection of strategy, community, experiences, and systems thinking. I believe the next generation of brands and movements will be built less through broadcasting and more through connection.

Select Impact

40K+ leads generated, 34.1x ROAS in a regulated category — helped drive an MVP to $4M in funding

50% reduction in customer acquisition cost through full-funnel paid campaigns

50+ community events and workshops, founded and produced over 7 years

20+ partnerships built for a self-founded community brand

Where I come in…

01: Strategic Foresight

Seeing What's Next

What shifts are emerging?

02: Brand & Narrative

Building Trust

How do people make sense of something new?

03: Community & Experiences

Designing Participation

How do people move from audience to community?

04: Partnerships

Building Ecosystems

Who else needs to be involved?

05: Zero → 1

Launching the First Version

How do we move from concept to reality?

06: Growth & Impact

Creating Momentum

How do we know it's working?